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Vexillum Novum
How it works.
1. Strategy Call.
2. Setup & Content Plan.
3. Daily Management & Optimization.
4. Growth Reporting.
Simple steps.
We guide you from initial setup through ongoing management—always optimizing for growth.
Combined team campaign experience
Meet the Team
We’re Vexillum Novum—a passionate trio of social media specialists dedicated to your brand’s success.
Christopher Schmitt
Chief Executive Officer / AI Specialist
Mr. Schmitt is a Scripps School of Journalism graduate with a background in newspapers and magazines. This foundation honed his ability to research complex topics thoroughly, uncover meaningful insights, and communicate them with clarity and impact — skills he now applies to building high-performing social media strategies.
With extensive hands-on experience managing successful campaigns nationwide, Chris brings a practical, results-driven approach to social media. He combines this real-world campaign expertise with advanced AI tools to create efficient systems that deliver measurable growth.
At Vexillum Novum, he leads a proven four-step process designed to remove the daily burden from business owners: a targeted Strategy Call, professional Setup & Content Planning, hands-on Daily Management & Optimization, and transparent Growth Reporting. His approach blends journalistic rigor, campaign know-how, and AI innovation to turn social media into a reliable engine for visibility, engagement, and real business results.
Based in Ohio, Chris travels extensively across the country managing client campaigns and staying ahead of the evolving social media landscape. He is passionate about helping business owners move beyond guesswork and build authentic, high-performing social presence that actually delivers returns.
Lawrence Edward
Chief Operating Officer / Creative Director
Mr. Edward is a results-driven campaign and organizing professional with an MBA and a strong track record leading digital strategy, capacity building, and field operations for progressive political and advocacy campaigns across Ohio and beyond.
With experience spanning local and congressional campaigns, [Your Name] has played key roles ranging from assistant and scheduler on a Cleveland mayoral campaign to field manager and organizer in Ohio’s 11th Congressional District. Their work focuses on bridging digital engagement, strategic planning, leadership development, and voter outreach to mobilize communities and drive measurable impact.
Lawrence brings hands-on expertise in campaign operations, including digital content strategy, email and SMS programs, social media management, fundraising support, and voter engagement. They are passionate about building sustainable systems that not only win elections but also strengthen long-term democratic participation and equity.
Committed to mentorship, collaboration, and racial equity, [Your Name] thrives in dynamic, mission-driven environments where innovation meets impact. Their work centers on empowering organizations, training emerging leaders, and expanding digital capacity to create lasting social change.
Alicia Brown
Chief Strategy Officer / Content Specialist
Ms. Brown is a Cleveland-based strategist and entrepreneur specializing in social media consulting, digital engagement, and public-facing communications. As a self-made business leader, she brings a disciplined, results-driven approach to helping organizations, campaigns, and nonprofits grow their digital presence, mobilize audiences, and translate online engagement into measurable impact.
Rooted in a legacy of service instilled by her parents, and sharpened through years of civic and political involvement, Ms. Brown has developed a unique ability to craft messaging that resonates across diverse communities. Her experience includes grassroots organizing during the Barack Obama 2008 campaign and media relations work in congressional races—foundational experiences that now inform her strategic approach to audience targeting, content development, and digital persuasion.
As Chairwoman of United Communities First, Inc., she understands firsthand the communication challenges nonprofits face, positioning her consulting work to bridge the gap between mission and visibility. As the Chief Strategist and one-third of Vexillum Novum, her role emphasizes organic growth strategies inclusive content narration, paired with data-informed paid advertising, ensuring clients not only expand their reach but build meaningful, sustained engagement.
Ms. Brown holds a bachelor’s degree in Organizational Leadership from Cleveland State University and is currently pursuing a dual Master of Public Administration and Juris Doctor. Her academic and professional background equips her with a rare blend of policy insight, leadership acumen, and communications expertise—making her a trusted advisor to clients seeking to grow influence, strengthen brand identity, and win in today’s digital landscape.
Contact Us
We’re happy to answer any questions, discuss your project, or talk about how Vexillum Novum can help your brand grow. Reach out to connect with our team and let’s start a conversation.
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gore.l@vexillumnovum.com
440-650-6506